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‘Let’s make beauty bold and fun!’: Pabi Cooper partners with Essence Cosmetics Africa
South African Amapiano star Pabi Cooper is celebrating a major career milestone as she officially announced her new partnership with Essence Cosmetics Africa. Known for her vibrant energy both on and off the stage, the singer took to social media to share the exciting news with her fans in a stylish and heartfelt video.
A Bold New Chapter in Beauty
In the video, Pabi is seen confidently showcasing her radiant look while promoting one of Essence Cosmetics’ most popular products — the Extreme Shine Lip Gloss. With her signature charm and authenticity, she described the collaboration as a thrilling new journey that perfectly aligns with her personality and style.
“Exciting announcement! I’m beyond excited to be joining @essence.cosmetics.africa for this incredible journey! ,” she wrote in the caption of her announcement post.
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Special Launch Offer to Celebrate the Deal
To mark the beginning of her collaboration with the brand, Pabi shared that there would be a special promotional price on the Extreme Shine Lip Gloss — available at major retailers including Clicks, Ackermans, Dunns Clothing, and Dischem Beauty.
“To celebrate, we @Clicks_sa, @ackermans_za, @Dunnsclothing @dischem.beauty & more are dropping the Extreme Shine Lip Gloss to a special new price.
The campaign isn’t just about beauty products — it’s about making self-expression accessible, fun, and inclusive. Pabi Cooper’s vibrant and fearless energy perfectly complements the brand’s vision, which is why the collaboration has been met with such positivity online.
Fans and Followers Applaud Her Success
Shortly after posting the announcement, Pabi’s comments section was flooded with messages of love, admiration, and congratulations. Fans celebrated the achievement, calling the deal a reflection of her hard work and consistent rise in the entertainment industry.
One user commented, “You are doing the things, Cooper! Proud of you!” while another wrote, “This deal is big! You’re not just making music moves but business moves too. Keep shining queen!”
Others praised the alignment between Pabi’s persona and Essence’s bold and colorful branding, calling her the “perfect face for the brand.”
Pabi Cooper’s Star Continues to Rise
This collaboration is just the latest win in what has been a phenomenal career trajectory for Pabi Cooper. At just 22 years old, she has already made her mark as a vocalist, performer, and entrepreneur. Her hits in the Amapiano genre have garnered millions of streams, and she’s now carving a name for herself beyond the music industry.
With this Essence Cosmetics deal, Pabi joins the ranks of other young African creatives who are blending music, fashion, and beauty into powerful personal brands.
Empowering Young Women Through Beauty
In recent years, beauty brands have shifted towards more inclusive and empowering campaigns that reflect the diversity of their consumer base. Pabi’s involvement represents a broader movement in South African pop culture — where young women of color are becoming the face of influence and innovation.
Through this collaboration, both Pabi and Essence Cosmetics are championing confidence, creativity, and self-love. The partnership is about more than just gloss; it’s about encouraging every young person to feel beautiful and celebrated in their own skin.
Conclusion: A Shining Moment for Pabi Cooper
As she continues to break barriers in entertainment and now the beauty industry, Pabi Cooper is fast becoming one of South Africa’s most influential young stars. Her Essence Cosmetics partnership is not only a personal achievement but also a symbol of how artists can expand their impact across industries.
With her trademark charisma and fearless style, Pabi’s message is clear: beauty should be bold, expressive, and fun — just like her music.