New Media is looking for an SEO specialist to join the award-winning Woolworths team, specifically working on the TASTE brand.

Closing date: 16 August 2024

Location: Cape Town, Western Cape

What the job entails:
The SEO Specialist will be responsible for improving the visibility and ranking of our web pages in search engines. This role requires a deep understanding of both On-Page and Technical SEO to ensure our content is optimized and our website infrastructure supports our SEO goals effectively.

Role requirements and tasks:
1. On-Page SEO:
   – Optimize web pages to rank higher and attract more relevant traffic.
   – Focus on enhancing content quality, optimizing HTML tags (title, meta, and header), and improving image optimization.
   – Ensure content is high-quality, relevant, and updated, incorporating keywords naturally.
   – Manage title tags, meta descriptions, headings, subheadings, and URL structures to improve readability and SEO performance.
   – Optimize alt texts for images to ensure they are SEO-friendly and do not negatively impact page load times.
   – Implement effective internal linking strategies to enhance site navigation and SEO.
   – Monitor keyword optimization to avoid keyword stuffing and improve content visibility.

2. Technical SEO:
   – Act as a translator between the development team and SEO needs, ensuring that website changes align with SEO goals.
   – Collaborate with developers to optimize site architecture, speed, mobile-friendliness, indexing, crawlability, and security.
   – Brief developers on necessary changes based on SEO audit findings and oversee the implementation to ensure SEO best practices are followed.

3. Off-Page SEO:
   – Develop strategies for and oversee the execution of building backlinks.
   – Monitor and analyze off-page techniques used by competitors and adjust strategies accordingly.

4. Performance Monitoring and Reporting:   – Monitor website traffic, search results, and develop strategies to improve the rankings.
   – Regularly check search terms, rankings, and analytics to monitor the performance of websites and make recommendations for improvement.
   – Provide reports to management on current SEO performance and future strategies.

What you should have:
– Proven experience in SEO with a strong understanding of On-Page and Technical SEO.
– Ability to work closely with content teams and developers, translating SEO concepts and requirements effectively.
– Experience with SEO tools like Semrush for keyword research and performance tracking.
– Strong analytical skills to assess performance metrics and optimize strategies.
– Excellent communication and project management skills.

But why work with us?

New Media is a world-class content marketing and digital solutions agency with a reputation for powerful storytelling. We build emotional connections between brands and their audiences. And thanks to our innovative tech, the compelling content we create is strategic, measurable and a proven return on investment.

CLICK HERE TO APPLY

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New Media is looking for an SEO specialist to join the award-winning Woolworths team, specifically working on the TASTE brand. Closing date: 16 August 2024 Location: Cape Town, Western CapeWhat the job entails:The SEO Specialist will be responsible for improving the visibility and ranking of our web pages in search engines. This role requires a …

The post Media24 is Recruiting for SEO Specialist appeared first on Scholarly Africa.

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