Murdah Bongz and Kwesta secure luxury brand deal with JAECOO

Murdah Bongz and Kwesta secure luxury brand deal with JAECOO! South African music stars continue to rise and shine well beyond the studio—and Murdah Bongz is the latest to turn heads with a major lifestyle milestone. The acclaimed music producer, DJ, and reality TV personality has officially joined forces with luxury car brand JAECOO, marking an exciting new chapter in his flourishing career.

This high-profile brand partnership sees Bongz stepping into the luxury space in a way that blends both style and substance. Joining him in this bold venture is none other than Kwesta, one of South Africa’s most respected hip hop artists. Together, the powerhouse duo will serve as the official faces of JAECOO in South Africa, representing a brand known for elegance, performance, and innovation.

A Bold Collaboration Beyond the Music Scene

The announcement was made this week via JAECOO’s official social media platforms, where the company shared their excitement about welcoming both artists to the fold.

“Proud to welcome powerhouses Kwesta and Murdah to the JAECOO family. Bold moves, fresh energy, and redefining what premium looks like. This isn’t just a collab, it’s a movement. Jaecoo J7. Beyond status,” read the brand’s statement.

Murdah Bongz and Kwesta

This partnership is not just about cars; it’s about lifestyle, influence, and elevating local talent to global stages. With sleek aesthetics, cutting-edge technology, and powerful performance, the JAECOO J7 perfectly complements the personal brands of both Murdah and Kwesta—who have long been seen as trendsetters in music and culture.

Murdah Bongz: A Multi-Faceted Creative Force

Murdah Bongz, formerly one half of the iconic duo Black Motion, has spent recent years carving out a distinct solo identity. As both an artist and entrepreneur, he has continually pushed creative boundaries, fusing music with fashion, visual art, and now—luxury branding.

This collaboration with JAECOO reflects his growth and evolving public persona. From headlining major music festivals to appearing on screens alongside his wife, DJ Zinhle, Bongz has transformed into a household name with wide-reaching appeal.

In aligning with JAECOO, he’s not only reinforcing his image as a modern, multidimensional artist but also opening doors for future creative ventures across lifestyle and fashion spaces.

Kwesta’s Enduring Influence

For Kwesta, this deal is yet another testament to his longevity and relevance in the industry. Known for his gravelly voice and thought-provoking lyrics, the rapper has consistently stayed true to his roots while adapting to the evolving tastes of fans.

His involvement with JAECOO highlights his ability to move seamlessly between artistic expression and brand influence. It also signals the growing trust global brands are placing in South African artists to elevate their message to new audiences.

South African Artists Breaking Boundaries

This partnership with JAECOO is just one example of how South African artists are diversifying their portfolios and proving that their influence extends well beyond the recording booth. As local talents are increasingly recognized by global and premium brands, the blueprint for success in the entertainment industry is shifting—artists are now becoming lifestyle icons, tastemakers, and cultural ambassadors.

Fans have responded with enthusiasm across social media, praising the collaboration and congratulating both artists for raising the bar.

What This Means for the Culture

As Bongz and Kwesta step into the luxury lane with JAECOO, they’re not just representing themselves—they’re symbolizing the possibilities available to South African creatives on the world stage. It’s a moment that blends passion, innovation, and aspiration, encouraging younger generations to dream bigger and redefine what success looks like in the African entertainment landscape.

With campaigns like this, the lines between music, fashion, cars, and lifestyle continue to blur—ushering in a bold new era where being an artist means being a brand.