The Perfume Co. Africa Empowers Leaders at Second Annual Sales and Leadership Summit

The Perfume Co. Africa has reaffirmed its commitment to leadership development and sustainable business growth by hosting its second annual Managers to Directors Leadership and Sales Summit 2026 at Olifants River Lodge in Middelburg, Mpumalanga.

Four days of leadership and sales development

Held from 30 October to 2 November, the summit brought together managers and directors from the company’s distribution network for an intensive programme focused on leadership, sales development, personal growth and building stronger teams.

CEO Bathabile Moreki said the event was designed to equip business leaders with the knowledge, confidence and practical skills they need to grow their businesses and lead their teams more effectively. It also gave delegates a chance to exchange experiences, learn from one another and reflect on their responsibilities as leaders.

“As a business grows, the people leading it must also grow. Being successful in sales does not automatically prepare someone to mentor others, manage challenges or lead an expanding team. We must continuously invest in developing our leaders.”

Bathabile Moreki, CEO, The Perfume Co. Africa

Expert speakers and practical lessons

The line-up featured Dr Reyna Bhikha, Julius Sikhuza, Lesego Tau and Ntando Maseko, alongside Moreki. Their sessions covered leadership, personal development, sales and the importance of developing others within a business.

Delegates were encouraged to set clear goals, plan their sales activities, communicate effectively and give their teams regular guidance and support. Moreki stressed that confidence matters for people building businesses in their communities, but it must be backed by practical skills, mentorship and a willingness to keep learning.

“Leadership is not only about achieving your own targets. It is also about recognising the potential in others, guiding them and creating an environment where they can grow and succeed.”

Bathabile Moreki

Measuring success after the summit

According to Moreki, the real success of the summit will be seen in how delegates apply what they learned: improving business practices, serving customers well and supporting their teams. The company hopes to see stronger teamwork, more consistent business practices and better customer relationships as a result.

“We want our managers and directors to leave here with more than motivation,” she said. “They must have practical knowledge that they can take back into their businesses and apply in their daily activities.”

The summit forms part of The Perfume Co. Africa’s continued investment in leadership and sales development, as it works to build a network of empowered business leaders who can create opportunities and drive sustainable growth.